Member Company Profile – Pinnacle Coffee

Event Date: 17th September, 2021

Tell us about your company? Check out our website there is a bit of info there – pinnaclecoffee.nz but essentially we are situated in the beautiful Kauaeranga Valley in the heart of the Coromandel. Steve always had the desire to roast coffee and enjoyed roasting small batches of beans from various countries.  A chance meeting through a mutual friend found us traveling to Vietnam to visit a coffee factory that supports small local coffee farms in the Northwest Mountain Ranges.

Before we knew it we were importing this Vietnamese Arabica and helping support these small farmers.

The coffee is grown at an altitude of 800-1400m which is higher than the Pinnacles in the Kauaeranga Valley where we live which soar to 759m.

The beautiful rambling hills of Vietnam remind us of our Valley.​ We are a small company consisting of the two of us, Stephen and Karyn.

How long have you been trading? Since 2019 

Tell us about your role? Stephen – part-time entry into coffee roasting and Karyn – packing, sales, marketing 

What is the best part of your job? Stephen – Roasting and dealing with the suppliers. Karyn- talking to people 

What is the biggest challenge your business faces? Being consistent 

What is your favourite part of the industry?  We are new to the industry but enjoy constantly learning new things about coffee.

What is the biggest change you’ve seen in the industry since your company has been operating? Haven’t been in the industry long enough yet 

What change would you like to see? N/a at the moment 

What would be your dream ‘coffee experience’? Being able to visit more plantations and meet more roasters.

Name a coffee legend would you want to have coffee with and what would you drink? Barista Dritan Alsela – short black 

Best way to contact/find you:

pinnaclecoffee.nz or pinnaclecoffee@yahoo.com 

Stephen 027 8688824 or Karyn 027 5254740