Member company profile – Kaffelogic

Event Date: 8th July, 2020

We interviewed new member company Kaffelogic’s director and creator Chris Hilder on his coffee journey.

1.     What is your company’s main business?
Manufacturing a nano-batch coffee roasting system for home and professional use.

2.    How long have you been trading?
We are a startup company. Our roaster has been in development for four years and we are currently seeking crowdfunding for our initial production run.

3.    What led you to start your business?
Initially, I was dabbling with roasting coffee because of an interest in mechatronics. That changed when the control system that I developed started producing beautifully roasted coffee and members of the Dunedin startup scene encouraged me to develop it into a commercial product.

4.    What is the best part of your job?

Discovering some completely unexpected result from a coffee roasting experiment – I get to do random stuff and see what it tastes like.

5.     What is the biggest challenge your business faces?
Our business model depends on people changing how they do things – whether it is roasters changing the way they assess beans and develop roast profiles, or consumers changing the way they buy, store and prepare their coffee. We don’t know what it will take to bring about that change, or how big the change will be, so we have to plan for the unknown.

6.    What is your favourite part of the industry?
I really like seeing roasters and importers engage with the growers to increase the quality of the coffee and increase revenue to the grower.

7.     What is the biggest change you’ve seen in the industry since your company has been operating?
We are just starting up now, so we haven’t seen anything yet!

8.    What change would you like to see?
Continuation of the trend towards smaller businesses in New Zealand and more direct relationships with growers.

9.    What would be your dream ‘coffee experience’?
I would love to travel the world with our wee coffee roaster and drink coffee with the growers and plantation workers.

10. Name two coffee legends would you want to have coffee with and why?  What would you drink?
The inventor of the flat white, to finally determine if a Wellingtonian or not invented it, drinking a flat white of course!
Sheik Abdal-Kader Ansari Djezeri Haubuli, to get his recipe, and would love to drink exactly the coffee he was describing as “the beverage of the people of God” in the seventh century.